How to Extend SuiteCRM's Email Marketing Functionality Using PHP for Better Business Performance

M66 2025-06-17

How to Extend SuiteCRM's Email Marketing Functionality Using PHP for Better Business Performance

SuiteCRM is a powerful open-source CRM system widely used for customer relationship management (CRM). It offers a variety of tools and features, including email marketing, which helps businesses stay in better communication with customers. This article will guide you on how to extend SuiteCRM's email marketing functionality using PHP, creating more efficient customer communications.

Creating an Email Marketing Campaign

First, we need to create an EmailMarketing object in SuiteCRM to manage the email marketing campaign. This can be easily done using PHP code:

$marketing = BeanFactory::newBean('EmailMarketing');

Next, we can set the properties of the EmailMarketing object, such as campaign name, status, etc.

Adding Email Templates

In an email marketing campaign, email templates are essential. Using SuiteCRM's API, we can easily create a new email template and associate it with the campaign:

$template = BeanFactory::newBean('EmailTemplate');
$template->name = 'New Template';
$template->body_html = 'New template content';
$template->save();

Then, we add the created email template to the email marketing campaign:

$marketing->load_relationship('email_templates');

$marketing->email_templates->add($template->id);

Adding Email Recipients

Next, we need to add recipients to the email marketing campaign. This can be done by creating a contact and adding it to the campaign:

$contact = BeanFactory::newBean('Contact');
$contact->first_name = 'John';
$contact->last_name = 'Doe';
$contact->email1 = 'john.doe@example.com';
$contact->save();

After that, we add the contact to the email marketing campaign:

$marketing->load_relationship('contacts');

$marketing->contacts->add($contact->id);

Sending Emails

Once the email marketing campaign is set up, it's time to send the emails:

$marketing->status = 'Executing';
$marketing->save();
$marketing->sendEmailCampaign();

In addition to the basic email sending functionality, you can further optimize the campaign by configuring things like scheduling emails, adding attachments, etc.

Conclusion

Extending SuiteCRM's email marketing functionality with PHP can provide businesses with more opportunities for customer engagement. By understanding SuiteCRM's API and using PHP code flexibly, companies can customize email marketing strategies to suit their needs. The code examples provided in this article help automate the management and execution of email marketing campaigns, ultimately enhancing overall customer relationship management.

We hope this article helps you leverage SuiteCRM for email marketing and apply it effectively in your business operations.